CURTAIN RAISER: Blog Now Live Forever BNLF

An international conference on Blogging, conceptualized and hosted by IndiBlogger on 31st Oct - 1st Nov, Mumbai

Influential bloggers from the global online community are gathering this weekend at The Lalit Hotel, Mumbai to interact with the thought leaders and powerful speakers from the world’s emerging change agent- Blogging.

BLOG NOW, LIVE FOREVER

The BNLF event, as promised by the organizer’s IndiBlogger, is going to be…

- The most disruptive conference on blogging

- The only congregation of global speakers on blogging hosted in the Indian subcontinent

- Unique combination of Bloggers, Content creators, Content marketers, Agencies, Speakers and Investors in blogging among the attendees

- An event with in-depth techniques and insights from some of the most experienced in the industry

- A place where you will be finding the ways to help you build a rewarding career in blogging

...the place where every note is a keynote

Thanks to Anoop and Renie, I have had the pleasure to interact with some of the Key Note Speaker’s to understand what makes them click…

HIGHLIGHTS

 

Christoph Trappe

IMA Marketer of the Year - 2015, is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. The Content Marketing Institute acknowledged him as a 2014 and 2015 Top 100 Most Influential Content Marketer.

Everyone is an influencer to somebody. You, too.

By the way, chasing trending stories is quite OK, as long as we have something of value to add. Being unique counts.

- Christoph Trappe: To read more, click here…

Jeff Bullas

A speaker, consultant and an internationally recognized marketing blogger who is Ranked #8 on Forbes” The World’s Top 40 Social Marketing Talent” – 2014

I would encourage any blogger to think big, be global and be true to your purpose.

Creating an online digital brand means that your voice will be heard even when we no longer breathe. So the web will indeed create a form of immortality or legacy for bloggers.

- Jeff Bullas: To read more, click here…

Arnab Ray

Blogging for more than a decade, writing three best selling books, a PhD in computer science and to top it all, a Bengali living in USA - The perfect recipe for making “Random Thoughts of a Demented Mind” the most widely read blog of the Great Bong.

I think we are. It's not perfect, and nations seldom are, but we are doing more things right than we are doing wrong (and yes we are doing a lot of things wrong).

Anything you write online stays there, it is technically immortal (unless an alien strike or a zombie apocalypse) takes the Internet down forever). Whether this immortality is always a good thing.... I am not exactly sure.

India is not perfect, and nations seldom are, but we are doing more things right than we are doing wrong

- Arnab Ray: To read more, click here…

Preeti Shenoy

A blogger, who managed become India’s most celebrated Author with her six best sellers, listed among the Forbes List of 100 most influential celebrities of India (2013) edition.

The important thing is to choose a good publisher who believes in the book as much as you do and is willing to go the extra mile for marketing.

Blog regularly. Be genuine. Be Nice. Be yourself!

There are so many people who try to copy the personality of a successful blogger/writer. That’s a big put-off.

If the book doesn’t strike a chord or the reader finds the quality poor, he/she is not going to pick up another book by you.

- Preeti Shenoy: To read more, click here…

Purba Ray

A Bengali born in Delhi, who is unable to befriend people more interested in the number of bedrooms in her apartment. She vents her angst writing damning posts on her blog and praying no one reads them. But then people do read and relate to her so much so that she has been winner of numerous awards. She has contributed articles for IBN live, NRI Section of TOI and currently blogs for Huffington post.

Indian bloggers can make a difference. At a time when news is more of subversive, divisive propaganda and news channels a constant cacophony of misplaced indignation, we can be the voice of reason… The blogging community is yet to take their role as influencers seriously.

Bloggers can be the voice of the people, we can be the platform for debate.

As long as we wait for men to treat us as equals, we will never be empowered.

Never underestimate the power of your words, the reach of your blog.

- Purba Ray: To read more, click here…

__

Shashi 

ॐ नमः शिवाय

Om Namah Shivaya

PREV                                HOME                              NEXT

TO READ INDIVIDUAL POSTS ON SPEAKERS, PLEASE CLICK ON THE NAME BELOW...

1) Christoff Trappe 2) Jeff Bullas 3) Arnab Ray 4) Preeti Shenoy 5) Purba Ray

CURTAIN RAISER: Christoph Trappe Key Note Speaker at BNLF - Series 1

“Our stories don't die - unless we don't share them” - Christoph Trappe
At Blog Now, Live Forever event, conceptualized and hosted by IndiBlogger

31^st Oct - 1^st Nov, Mumbai

______________

What is BNLF?

The "Blog Now, Live Forever" is an event, which is carefully constructed from the ground-up to give you a front seat to amazing insights into the world of blogging!

______________

Christoph Trappe - IMA Marketer of the Year - 2015, is a career storyteller who has worked as a journalist, a

nonprofit executive, and a content marketing strategist and consultant. His digital initiatives have been recognized globally. He is currently helping hospitals across the United States share their authentic stories. The Content Marketing Institute acknowledged him as a 2014 and 2015 Top 100 Most Influential Content Marketer. Among other awards, he was also named a most influential content marketer on Twitter by London-based Axonn Media.

And he comes to Blog Now Live Forever Event at Mumbai as Key Note speaker on “Authentic story telling for bloggers and businesses” on 31^st Oct and a well thought out workshop on “Six steps to stop traditional marketing and start authentic blogging”. This half-day session on 1^st November offers and walks you through practice steps that can be implemented to get your authentic storytelling - whether it’s for your organization or your personal brand - going.

Before reaching out to him in order to write this post, I did some online research and came across his post on “How I decide which interview requests to grant!” where he writes, “I don't ask who their audience is, or if they have 100,000 or 100 followers. I don't even ask them their opinion about authentic storytelling. It makes no difference. They want to talk about an important topic and so I'll talk with them. Period. Communication in the Participation Age. The only way to play is by playing.” and to tell you the truth my fellow blogger friends, he was one of the first few speakers to respond to me.

“Everyone is an influencer to somebody. You, too.” - Christoph Trappe

Since he is also one of the top influencer on twitter, I could not resist him asking about the missing @ in retweets, which had been troubling me for sometime. Did you know that when some one retweets your tweet, the @ sign in front of your name is removed which makes it kind of, as he says, ‘spammy’.  He wonders why would anyone remove the @ sign? It is not community building, just a bad form.

On the topic of writing authentic stories or following the trending topics, he said, “I know it's hard for many bloggers and brands to be authentic. We are looking to be right, not to step on anyone's toes and be politically correct. We are all taught from early on to know the right answer. Sometimes that can lead to other actual answers to be disregarded. Authentic storytelling is about sharing our story. They can't all be positive, because when they are that's called marketing. Authentic stories are positive and negative.”

“By the way, chasing trending stories is quite OK, as long as we have something of value to add. Being unique counts.” - Christoph Trappe

His love: I love being relevant and offering value in something I am passionate about - authentic storytelling.

His Hope: I hope for innovation that aims to make a difference and goes beyond the transactional.

His Mantra for Authentic Story Telling: I try not to mistake politically incorrect with actually incorrect.

His idea about Indian Bloggers: Sounds like you guys have a great community going. Support and encouragement is important and can help us share authentic stories. Looking forward to seeing everyone on Oct. 31 and Nov. 1.

We look forward to seeing you too. Welcome to India and to IndiBloggers.

An interview of Christoph Trappe by MediaCom SC22.

__

Shashi 

ॐ नमः शिवाय

Om Namah Shivaya

PREV                                HOME                              NEXT

Chennai Colors: Dr. Anita Ratnam     Curtain Raiser II: Jeff Bullas