Om Namah Shivaya

Om Namah Shivaya

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Oct 25, 2010

THE READER: The Art Of Start - Guy Kawasaki

Guy Kawasaki, who has never taken a computer class in his life, was in jewelry business when Apple recruited him as a software evangelist in 1983-87 and as chief evangelist in 1995 -97 in Macintosh division, which he in his own inimical style calls the largest collection of egomaniacs in the history of Silicon Valley

Guy Kawasaki now is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, andThe Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

In this great presentation, click here to view, he talks about his book “the art of the start” giving his point of view for the entrepreneur and startups in top ten points. I think for any one thinking of new business, or planning on taking his established business to the next level, this presentation and reading of the book will be great source of inspiration as well as starting point. Here is gist of the presentation and please don’t forget to view the video as it’s a great presentation, presented in perfect and most charming way by Guy Kawasaki.

1st – Make Meaning
            Increase the quality of life
            Right a wrong
            Prevent the end of something good
He says there nothing worse than MBA’s and consultants for startups
2nd – Make mantra – Mission statements in simple words for employees not great essays
3rd – Get going
            Think Different
            Polarize people
            Find a few soul mates
4th – Define a business model
            Be Specific
            Keep it simple
            Ask women
5th – Weave a MAT (Milestones, assumptions, tasks)
            Milestone           “Finish Design”
            Assumptions       “Sales Calls / Day”
            Task                 “Rent an office”
6th – Niche Thyself
7th – Follow the 10/20/30 rule
            10 slides
            20 minutes
            30 Font size
8th – Hire infected people
            Ignore the irrelevant
            Hire better than yourself
            Apply the shopping center test
9th – Lower barriers to adoption
            Flatten the learning curve
            Don’t ask people to do something that you would not
            Embrace your evangelist
10th – Seed the cloud
            Let a hundred flowers bloom
            Enable test drive
            Find the influencers
11th – Don’t let the Bozos tie you down
            “I think there is a world market for maybe five computers” Thomas Watson, Chairman IBM 1943
“This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us” Western Union Internal Memo (1876)
There is no reason why anyone would want a computer in their home.” Ken Olsen, Founder, Digital Equipment Corp. 1977
“It’s too far to drive, and I don’t see how it can be a business” Guy Kawasaki when offered a job of CEO of Yahoo.
I thank Guy Kawasaki for his support for this post.

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